April SPARK takes storytelling “indoors”

Social Storytelling is the New Internal Communications

Generations ago we gathered ‘round the fire to share stories of our lives.

Today, our gatherings are often virtual. Organizations know that to succeed, they need to engage online not just with stakeholders, but with employees, too.

The question: How can we bring an authentic voice to these internal, kitchen table conversations? The answer: Through narrative. Come hear examples of organizations bringing their stories to life with authentic social and other media.

From large targeted internal campaigns, to small steps your organization can take every day, learn how to better to harness the power of storytelling to increase your chances of becoming a “best place to work.”

Wah_Jennifer_PhotoOur featured presenter will be Jennifer Wah, ABC, MC, IABC Fellow … an award-winning communications strategist, writer and creative director, Jennifer’s insight on audience needs has been sought for more than 20 years. Her role often includes project strategy, editorial and creative planning, and client management.

Our SPARK live education and Q&A sessions are presented to you at NO CHARGE by your IABC Southern Region. Your IABC Southern Region strives to help you connect with communications colleagues, stay current on industry trends, share ideas and learn about best practices.

Thursday, April 23rd SPARK

9 a.m. PST / Noon EST
Google Hangout On Air Event
Twitter: #IABCSoRegSPARK

Jennifer Wah, ABC, MC, IABC Fellow

An award-winning communications strategist, writer and creative director, Jennifer’s insight on audience needs has been sought for more than 20 years. Her role often includes project strategy, editorial and creative planning, and client management. She has been an active volunteer for many years with the International Association of Business Communicators (IABC), having served in numerous leadership roles from the local chapter to the association’s International Executive Board. She has chaired international conferences and a global awards program, and authored a chapter on marketing communication for the book Best Practices in Marketing and Communication. She is a regular regional and international workshop presenter on storytelling.

Jennifer is a past chair of IABC’s Accreditation Committee, and is passionate about helping promote and uphold a global standard for professional communicators. Industry recognition for her work is supported by more than two dozen awards for communications, including 12 International Gold Quill Awards. She is a recipient of Canada’s highest recognition for a business communication professional in Canada – the Master Communicator designation, and was recognized with IABC’s highest honour worldwide by being named a Fellow in 2013.  In 2012, Jennifer was named Associate Faculty at Royal Roads University, based in Victoria, British Columbia. In this role, she teaches and trains professionals in storytelling, business communication and writing.

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