Incoming chair to host SPARK May 28

Onboard leaders (and yourself) for action and impact

SPARKER: Michael Ambjorn, Vice Chair, IABC

Whether working with one person or a thousand, throwing people in at the proverbial deep end can lead to unexpected results and unwanted outcomes. In fact: 70% of large change programs fail — and one of the ways you can improve your chances of success is through good onboarding.

Learn how to use the IABC Global Standard for Communications to untangle a challenge like this and help people step up and lead. The session will include a brief case study outlining good practice from IABC and elsewhere including a look at the latest #11ways data (learn more at You’ll leave with tools, tips and insights that you can immediately apply whether you’re about to start something yourself, or get somebody else started. Pass it on.

Thursday, May 28th SPARK

9 a.m. PT / Noon ET
Google Hangout On Air Event (
Twitter: #IABCSoRegSPARK


Michael Ambjorn


Michael is incoming Chair of the International Association of Business Communicators. He is also founder of Align Your Org where — with a participation-centric approach — he and his colleagues enable effective strategic planning, communication and clarity of execution for agencies, corporates and individuals.

He has held leadership roles at IBM, Motorola and the 260-year-old Royal Society for the Encouragement of Arts, Manufacture and Commerce. A consummate connector, speaker, facilitator and mentor, you can find him at and @michaelambjorn.

SPARK: Sharing Perspectives and Regional Knowledge

Join our IABC SoReg virtual community for members at large and all members who wish to participate!

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