Adrian Cropley to host SPARK Oct. 22

Demonstrating Your Value, through an Agency Mindset

SPARKER: Adrian Cropley,  ABC,  Fellow RSA

Does your management team give more credence to agency advice? Sometimes we need to step back, stop thinking like a communication professional and start thinking like a hired consultant. Embark on the journey to Act Like An Agency, develop an consultative approach, so you can demonstrate your business value in a language your C-suite understands. Together we will work through and discuss the Business model for the Communication Professionals and focus on the strategic approach to demonstrating value.

Adrian will explore:

  • Why Act Like An Agency? Embracing the mindset of an internal consultant and understanding what the business wants.
  • Exploring the value you and your team bring to the table and how to gain greater buy-in for your work.
  • Explore examples of how some organizations are putting the agency model into practice.

Thursday, Oct. 22 SPARK

New Time!! 1 p.m. PT / 4 p.m. ET
Google Hangout On Air Event:

Twitter: #IABCSoRegSPARK


Adrian has worked in the communication profession for over 25 years, his experience spans the public, private and non-profit sectors including a number of Fortune 500 companies.

He is an expert executive coach working with senior directors and communication executives to help them build credibility, value and impact through effective communication skills.

Adrian is a sought after facilitator, trainer and speaker, based in Melbourne Australia, but works right across the globe. He isa member of the Program Advisory Committee for RMIT University and serves in a number of board positions including, the board of governance for Sacred Heart Mission in Melbourne and a director for Evolve Information Services and Globird Energy. He is a past international chair of IABC, where he implemented the career road map for communication professionals, kick-started a global ISO certification for the profession and developed the IABC Academy.

Adrian is the co-founder of Act Like An Agency and has most recently founded the Centre for Strategic Communication Management, offering development programs for communication professionals globally.

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