Branding from the Inside Out:
The Role of Communication in Bringing a Brand to Life
SPARKER: Priya Bates
When organizations think of branding, they focus on logos and taglines. The truth is that a strong brand is a promise of who your organization is, and how its people deliver. Priya will describe how communication professionals play a key influencing role in connecting the dots between strategy and action.
Thursday, September 15
Priya Bates is an award-winning professional communicator with a passion for driving strong performance from the inside out. As President and owner of Inner Strength Communication, Priya builds strategic internal communication, engagement, branding and transformational change plans that help connect the dots between business strategy and employee delivery. In her 20+ year career, Priya has led communication for organizations including Loblaw Companies Limited, HP Canada and Compaq Canada.
Priya is an Accredited Business Communicator (ABC) and recently became one of the first Certified Communication Management Professionals (CMP) in the world. In 2010, she received the Master Communicator (MC) designation, the highest honour bestowed upon a communication professional from IABC Canada. In 2016, she became an IABC Fellow. Priya is also a passionate volunteer with the International Association of Business Communicators (IABC), most recently leading the organization’s global rebranding effort.
Follow Priya on Twitter- @priyabates