Charisse Lopez-Mason is a communications strategist with more than 15 years of corporate communications experience in higher education and healthcare. As Assistant Vice President for Communications at the University of Miami, Charisse leads strategic communications at the U, which includes internal communications and employer branding. As one of the largest private employers in Miami-Date County, the University of Miami is a powerhouse with more than 17,000 faculty and staff. The University was named on Forbes Best Employers list for the second straight year in 2018. It is the only university in Florida to be named, and is among the top 10 universities nationally. A top 50 private research university, the University of Miami is a vibrant and diverse academic community with a top medical center. When not cheering on her beloved Miami Hurricanes, Charisse enjoys spending time with her two young daughters and husband, and writing about all things communications on clmsays.com, where she challenges practitioners and leaders to “stop being ordinary” with their internal communications.
Life’s not boring, so why is your content?
In today’s world we are competing with thousands of messages a day to reach our employees. Between fake news, real news, and aggressive product marketing we are overwhelmed! The key to cutting through the clutter is to make sure that the content is relevant and real. And most importantly, it has to answer the question: why should I care? Corporate communicators have a tough job. Benefits open enrollment? Meh. Survey participation? Double meh. Values and expectations? Where’s my snooze button? Let’s get together and have some fun looking at ways to bring life into your content. Through case studies, and a speed-dating style campaign challenge, participants will work in small groups to come up with an out-of-the box campaign for a corporate communications topic. Time to shake things up!