John Deveney, ABC, APR, Fellow PRSA, IABC Fellow, is not only DEVENEY’s president and founder; he’s a national leader in travel and tourism, known for some of the industry’s best campaigns, results and counsel in strategic marketing and communication. A New Orleans native, John attended Loyola University New Orleans, first graduating in 1988 (later returning for a master’s degree in mass communication).
In November 1996, John left his position at a growing public relations agency to forge a new path. His own. In opening DEVENEY, John created a new approach to professional communication, specializing in the areas of crisis, healthcare, tourism and hospitality. In his time here, John led on-site communications during the aftermath of hurricanes Katrina and Rita, managing more than $400 million in media scrutiny in war-like conditions. For his efforts, John received his twelfth IABC Gold Quill and was named PR News’ “Agency Executive of the Year” in 2006. He also led Louisiana’s Department of Culture, Recreation and Tourism through the BP oil spill nightmare, reshaping public perception and preserving the state’s $9.4 billion tourism industry.
When he’s not winning industry awards or speaking internationally, John enjoys working out hard at the gym and the dinner table and has trouble deciding between shrimp, oyster or soft shell when it comes to po’boys.
Protecting Your Brand: How to Manage Fake News in the Real World
No matter your industry, the fake news hysteria should not be taken lightly. As consumers become more empowered by social media, brand reputations lie in the hands of anyone with an internet connection and malicious intent (or even a misinformed perspective).
This session covers the approach brands must take to keep viral storms from escalating in the face of fake news, featuring concrete examples from national and local brands.