Julie K. Davis is a senior leader in brand reputation and issues management, focused on the strategic alignment of external, internal, and executive communications. She has a strong track record of success in board level and/or C-Level leadership engagement, interaction, and approvals, collaborating with senior leaders to establish, analyze, prioritize, and execute on corporate communications solutions that advance business priorities.
In her current work as Vice President of Communications for Brookdale Senior Living Inc., Julie elevates leadership visibility and associate engagement through varied communications vehicles, develops and executes on strategic communications plans, and oversees associate communications, public relations and crisis communications for America’s leading senior living company. Prior to Brookdale, Julie led corporate communications for the national restaurant chain Cracker Barrel Old Country Store, where she was also involved in numerous CEO and other executive transitions, including the retirement of the founder.
Julie has 20 years of corporate communications experience and her background also includes employment as a broadcast journalist, multimedia developer and college instructor. She holds an M.S. in Corporate Communications from Ithaca College and an M.A. in Educational Technology Leadership from The George Washington University. She is accredited in Public Relations through the Public Relations Society of America (PRSA), served on the board of directors for the Nashville chapter of IABC for ten years, including a stint as president, and has presented at numerous local, regional, and national conferences.
There’s a New Sheriff in Town:
Top Ten Tips to Support CEO and Other Leadership Transitions and Visibility
The first 90 days in a new leadership role set the tone for an executive’s entire tenure in that position. All stakeholders are watching closely: is this new leader transparent or is there a hidden agenda? What are this leader’s values? Is this leader aligned with my interests? And if it’s the CEO you’re working with, success or failure affects the reputation of the entire company and brand!
Most communications leaders will – more than once in their career – face the challenge of helping new senior leaders succeed. According to a MarketWatch report in February, 2018, CEO turnover is the highest it’s been in eight years. Additionally, Equilar, Inc., an executive research and benchmarking firm, said in January, 2018, that the average tenure of a CEO is now just five years. And when a new CEO steps in, there is frequently other turnover in the executive ranks. Communications leaders must provide the framework for these leaders to reach their audiences in order for all to achieve and prosper.
Learn how to help executives succeed in their new roles by leveraging both external and internal communications channels. This session includes real-life scenarios, including from the February 2018 CEO transition at America’s leading senior living company, and you will leave with tips that are relevant, practical, and can be tailored for your own organization.