Forty years ago, Mark Schumann started working with CEOs to shape corporate cultures. That work led him to a 26-year career with the consulting firm Towers Perrin – where his clients included Southwest Airlines, ExxonMobil, American Express, Kimberly-Clark – followed by working as a certified executive coach with top leaders at such organizations as IBM and Delta Air Lines – and leading the teaching of communications in the Zicklin Business School at Baruch College, part of the City University of New York.
In early 2018, Mark joined Sabre Corp. in a new role as Vice President Culture and Communications, again working with a CEO to shape a corporate culture. He is an IABC Fellow, a 17-time Gold Quill winner, a past Chair of IABC, and the co-author of Brand from the Inside and Brand for Talent.
Changing Corporate Culture: Easier Said Than Done
Every day, communicators are asked to describe how corporate culture can or should change. But this only occurs – one person at a time – when people discover a reason to change because any culture is a collection of the choices people make at work every day. This session’s practical lessons will help communicators contribute to any discussion about culture change, avoid setting unrealistic expectations for how quickly change can occur, and coach leaders to live the change they want to make.
We learn as we experience; we change as we discover. The secret to corporate culture change is the cumulative wish of people inside an organization to adjust how they work and live, connect and rely, share and imagine. To bring the content of this session to life, the content will be delivered through experience, as participants work with others in the room to consider “what if” situations as they consider the lessons of culture change. The result will be an opportunity for participants to discover, not simply to listen.