Thought leadership and inspiration from the Southern Region of IABC.
Proficient Today, Perhaps Incompetent Tomorrow?
Amanda Hamilton-Attwell & Mary Hills
Blog 2 in a series of 3 on the IABC Career Assessment
One of the characteristics of Thomas Friedman's creative and collaborative "flat world" is the necessity of lifelong learning. People need to find tools and resources to prepare for future work. He proposes that professionals make a social contract with themselves to embark on their lifelong learning journey. Friedman suggests learning with an open mind by...more
How Does the Flattening of Strategic Communication Impact You?
Amanda Hamilton-Attwell & Mary Hills
Blog 1 in a series of 3 on the IABC Career Assessment
In 2005, Thomas Friedman’s provocative book, The World is Flat, hit the top of the New York Times Best Sellers in one week. He spoke to the rise of standards in business and professional practices so people could work together across companies and...more
We Can All Join in the DEI Journey
It was a bold, bright April day in Lahore, Pakistan, in my earlier years, when my elderly father told me something valuable, broodingly narrating an insightful episode from his past. “When I left my father’s house in a small village to make a living in the big city of Lahore, I had only 20 rupees in my pocket and no impressive degree. But I had a passion that kept me awake every night until I graduated from a leading university of Lahore to...more
The Promise and Peril of Machine-Generated Content
Adam Fuss, SCMP, MITI
On 25 January, Shel Holtz’s Catalyst article, “Generative Artificial Intelligence for Communicators” served as a wake-up call of sorts. Widely respected in the IABC community and broader communication profession, Shel outlined compelling and ethically sound use cases for how generative artificial intelligence (AI) technology can fit...more
6 Internal Communications Predictions for 2023
As we head into 2023, the post-pandemic landscape is coming into greater focus.
In addition to economic instability, over the past few years, companies have encountered a workforce reckoning. The resulting work revolution is driving change in how we work and the role of internal communications in the workplace.
So, what’s coming in 2023?
Although we don't have a crystal ball (at least one that works, anyway), we do have data...more
‘Break Free, Be The Change’ — AB and #WeLeadComms Release Communication Leaders Survey
Mike Klein, MBA, SCMP
Communication professionals have a massive opportunity to grow as leaders — to help define agendas and shape trends, as opposed to being defined and shaped by them. That was the main conclusion of the 2022 Communication Leaders Survey, conducted by #WeLeadComms and sponsored by AB and Sparrow Connected....more
Grateful for the Journey
Shea Sullivan, MBA
Every new year brings a fresh start, a new beginning with focused time to set goals and devise strategies to achieve them. It’s all balanced by a blend of gratitude for all the blessings in our lives, celebrating the holidays with friends and family, irresistible year-end sales and lots of college football.
Grateful for the journey
When I think of my communications career, I’m thankful for the people who have...more
Best of Catalyst 2022: Look Back at Popular Articles, Podcasts and Webinars
The countdown to 2023 is on! With the new year comes new opportunities and new stories to tell. As you look ahead to all you’ll accomplish in the coming year, reflect on the Catalyst articles, PodCatalyst episodes and webinars that grabbed communication professionals’ attention the most in 2022.
- 3 Influential Story Types Leaders Should Tell, by Nancy Duarte |...
3 Influential Story Types Leaders Should Tell
When shelter-in-place orders came through, seemingly overnight, the world as I’d known it — my team had known it — was in lockdown. The following Monday would be our first all-company meeting since the mandatory shut down.
My team was facing our fiercest monster together. Sure, during our 34 years in business, we’ve endured other significant challenges, which tested our resolve. During that Monday meeting, we did what we’ve always done...more
Driving an Effective Digital Communications Strategy in Your Organization
Executing a winning digital strategy that supports your company's — and your audience's — needs requires that communication professionals thoroughly hone their digital knowledge and skills. If you had to reimagine a successful digital strategy for your organization, what would it look like? How would you share it to gain leadership buy-in?
In a recent IABC master class series,...more