Thought leadership and inspiration from the Southern Region of IABC.


Learning, collaborating and networking were in full force during the 2022 IABC Southern Region connect2comms Conference in Greenville, October 19-21. Attendees from the U.S., Canada and Caribbean participated in events from the Welcome Reception on Wednesday evening to the closing session on Friday.

Designed to provide valuable professional development for marketing communication professionals, connect2comms included...

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At UCB, patients are at the heart of everything we do – from discovery to development to delivery. And behind every solution delivered to the patients we serve is a dedicated employee who applies their unique talents and expertise in their daily work. As we adapted to the pandemic's changes, challenges, and opportunities, we aimed to foster a working environment where our employees were happy, healthy, and thriving even in a virtual...

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At UCB, patients are at the heart of everything we do, and from the very beginning of the pandemic, we were committed to helping those impacted by COVID-19 through impactful, unified, and strategic communications.

2020 and the global pandemic brought many lessons about our industry, our people, the patients we serve, and the communicator’s role in responding. It drove reflection on how we are evolving and must continue to change in a...

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How is your leadership known and how do you want it to be known? What is your Leadership Brand?

Simply put, your Leadership Brand is how you lead as the unique human being you are. It comprises your authenticity, clarity of expectations, vision, consistency, and value as a leader - and serves as a source of dependability and inspiration for others.

In his March 2010 Harvard Business Review article, introducing this concept, Norm...

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Right now things are tense. Many people are operating in fight/flight mode. It’s easy to think, “I have to do this NOW! I should answer RIGHT AWAY!”

No, you don’t! Take a deep breath. Take another deep breath. Take a third deep breath.

When cornered or rushed, do the opposite of what you feel. Slow down. Pause. Evaluate.

Why, because emotional decisions are expensive. At the beginning of the pandemic just before lockdown,...

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Marketing communications has evolved dramatically since the advent of fax machines, email and static websites (aka Web 1.0). Over the past decade, Web 2.0, led by popular social media platforms, has changed the way we create and consume content across online communities. With Web 3.0 upon us, communicators have additional opportunities and challenges to navigate, ranging from decentralization, blockchain technologies, and token-based...

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As a mid-level leader, you may only have few opportunities to meet and impress senior management in any given year. To become more visible to them, you must be able to recognize and activate the right mindset for the following three philosophies. Using these three philosophies will allow you to be more visible in their eyes.

The 95/5 rule

First, you need to understand the difference between these...

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I don’t know about you, but we’ve entered the Back-to-School season at my house, and I’ve recently received a ton of classroom schedules, expectations and goals from my kids’ teachers. It’s an energetic time and reminds me of the excitement, fear and opportunity that came with building an internal agency within Univar Solutions.

When my boss hired me in January 2021, he, too shared a calendar of events, financial expectations and growth...

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You’ve signed up for the 2022 IABC Southern Region Conference, but now you’re wondering, “What the heck is there to do in Greenville, SC?”

If you’ve never been to Greenville – or if has been a while since you have – you are in for a real treat.

First, a disclosure

As a long-time Greenville resident, I will tell you that Greenville is special. But don’t just take my word for it; many travel industry...

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Game-based, business simulation training is a great way to practice your strategic skills

It seems a never-ending story, perhaps part of our ethos as professional communicators…

Why do we struggle to get a seat at the table? How do we prove our worth? What does it take to demonstrate our impact on the business? Why don’t we get the recognition we deserve in our organizations?