Thought leadership and inspiration from the Southern Region of IABC.
Proficient Today, Perhaps Incompetent Tomorrow?
Amanda Hamilton-Attwell & Mary Hills
Blog 2 in a series of 3 on the IABC Career Assessment
One of the characteristics of Thomas Friedman's creative and collaborative "flat world" is the necessity of lifelong learning. People need to find tools and resources to prepare for future work. He proposes that professionals make a social contract with themselves to embark on their lifelong learning journey. Friedman suggests learning with an open mind by...more
How Does the Flattening of Strategic Communication Impact You?
Amanda Hamilton-Attwell & Mary Hills
Blog 1 in a series of 3 on the IABC Career Assessment
In 2005, Thomas Friedman’s provocative book, The World is Flat, hit the top of the New York Times Best Sellers in one week. He spoke to the rise of standards in business and professional practices so people could work together across companies and...more
We Can All Join in the DEI Journey
It was a bold, bright April day in Lahore, Pakistan, in my earlier years, when my elderly father told me something valuable, broodingly narrating an insightful episode from his past. “When I left my father’s house in a small village to make a living in the big city of Lahore, I had only 20 rupees in my pocket and no impressive degree. But I had a passion that kept me awake every night until I graduated from a leading university of Lahore to...more
The Promise and Peril of Machine-Generated Content
Adam Fuss, SCMP, MITI
On 25 January, Shel Holtz’s Catalyst article, “Generative Artificial Intelligence for Communicators” served as a wake-up call of sorts. Widely respected in the IABC community and broader communication profession, Shel outlined compelling and ethically sound use cases for how generative artificial intelligence (AI) technology can fit...more
6 Internal Communications Predictions for 2023
As we head into 2023, the post-pandemic landscape is coming into greater focus.
In addition to economic instability, over the past few years, companies have encountered a workforce reckoning. The resulting work revolution is driving change in how we work and the role of internal communications in the workplace.
So, what’s coming in 2023?
Although we don't have a crystal ball (at least one that works, anyway), we do have data...more
‘Break Free, Be The Change’ — AB and #WeLeadComms Release Communication Leaders Survey
Mike Klein, MBA, SCMP
Communication professionals have a massive opportunity to grow as leaders — to help define agendas and shape trends, as opposed to being defined and shaped by them. That was the main conclusion of the 2022 Communication Leaders Survey, conducted by #WeLeadComms and sponsored by AB and Sparrow Connected....more
Grateful for the Journey
Shea Sullivan, MBA
Every new year brings a fresh start, a new beginning with focused time to set goals and devise strategies to achieve them. It’s all balanced by a blend of gratitude for all the blessings in our lives, celebrating the holidays with friends and family, irresistible year-end sales and lots of college football.
Grateful for the journey
When I think of my communications career, I’m thankful for the people who have...more
Best of Catalyst 2022: Look Back at Popular Articles, Podcasts and Webinars
The countdown to 2023 is on! With the new year comes new opportunities and new stories to tell. As you look ahead to all you’ll accomplish in the coming year, reflect on the Catalyst articles, PodCatalyst episodes and webinars that grabbed communication professionals’ attention the most in 2022.
- 3 Influential Story Types Leaders Should Tell, by Nancy Duarte |...
3 Influential Story Types Leaders Should Tell
When shelter-in-place orders came through, seemingly overnight, the world as I’d known it — my team had known it — was in lockdown. The following Monday would be our first all-company meeting since the mandatory shut down.
My team was facing our fiercest monster together. Sure, during our 34 years in business, we’ve endured other significant challenges, which tested our resolve. During that Monday meeting, we did what we’ve always done...more
Driving an Effective Digital Communications Strategy in Your Organization
Executing a winning digital strategy that supports your company's — and your audience's — needs requires that communication professionals thoroughly hone their digital knowledge and skills. If you had to reimagine a successful digital strategy for your organization, what would it look like? How would you share it to gain leadership buy-in?
In a recent IABC master class series,...more
GCCC Introduces Remote Proctoring: A Q&A With GCCC Chair Mark Evans, SCMP
IABC Staff, Featuring Mark Evans, SCMP
This year, IABC’s Global Communication Certification Council (GCCC) launched remote proctoring for the Strategic Communication Management Professional® (SCMP) and Communication Management Professional® (CMP) certification programs. Remote proctoring allows certification candidates to take their exam remotely and proctored virtually....more
Southern Region raises the bar at connect2comms
Mary Hardin Francis
Learning, collaborating and networking were in full force during the 2022 IABC Southern Region connect2comms Conference in Greenville, October 19-21. Attendees from the U.S., Canada and Caribbean participated in events from the Welcome Reception on Wednesday evening to the closing session on Friday.
Designed to provide valuable professional development for marketing communication professionals, connect2comms included...more
Communication and Technology: An Excerpt From ‘The IABC Guide for Practical Business Communication’
Shel Holtz, SCMP
Communication and technology go hand in hand. Are you registered for “Digital Acumen for Business Communicators,” the three-part webinar series hosted by Dr. Lilian Ajayi-Ore, Ed.D. that kicks off on Tuesday, 25 October? As you prepare to enhance your digital acumen, take a look at this excerpt from “The IABC Guide for Practical Business...more
Reflecting on important lessons during COVID: Connecting communications to strategic priorities
Becky Malone, Global Communications Lead at UCB
At UCB, patients are at the heart of everything we do – from discovery to development to delivery. And behind every solution delivered to the patients we serve is a dedicated employee who applies their unique talents and expertise in their daily work. As we adapted to the pandemic's changes, challenges, and opportunities, we aimed to foster a working environment where our employees were happy, healthy, and thriving even in a virtual...more
Reflecting on important lessons during COVID: We are stronger together
Helen Tarleton, US Communications Lead at UCB
At UCB, patients are at the heart of everything we do, and from the very beginning of the pandemic, we were committed to helping those impacted by COVID-19 through impactful, unified, and strategic communications.
2020 and the global pandemic brought many lessons about our industry, our people, the patients we serve, and the communicator’s role in responding. It drove reflection on how we are evolving and must continue to change in a...more
We have a leadership brand by accident or design. Let’s make yours by design!
Dianne Chase & Michael Woody
How is your leadership known and how do you want it to be known? What is your Leadership Brand?
Simply put, your Leadership Brand is how you lead as the unique human being you are. It comprises your authenticity, clarity of expectations, vision, consistency, and value as a leader - and serves as a source of dependability and inspiration for others.
In his March 2010 Harvard Business Review article, introducing this concept, Norm...more
Cornered by a coworker?
Right now things are tense. Many people are operating in fight/flight mode. It’s easy to think, “I have to do this NOW! I should answer RIGHT AWAY!”
No, you don’t! Take a deep breath. Take another deep breath. Take a third deep breath.
When cornered or rushed, do the opposite of what you feel. Slow down. Pause. Evaluate.
Why, because emotional decisions are expensive. At the beginning of the pandemic just before lockdown,...more
Communicators must embrace the Web 3 World
Kent Lewis, CMO Anvil/Deksia
Marketing communications has evolved dramatically since the advent of fax machines, email and static websites (aka Web 1.0). Over the past decade, Web 2.0, led by popular social media platforms, has changed the way we create and consume content across online communities. With Web 3.0 upon us, communicators have additional opportunities and challenges to navigate, ranging from decentralization, blockchain technologies, and token-based...more
The mindset to be more visible
As a mid-level leader, you may only have few opportunities to meet and impress senior management in any given year. To become more visible to them, you must be able to recognize and activate the right mindset for the following three philosophies. Using these three philosophies will allow you to be more visible in their eyes.
The 95/5 rule
First, you need to understand the difference between these...more
Embracing that back-to-school feeling
I don’t know about you, but we’ve entered the Back-to-School season at my house, and I’ve recently received a ton of classroom schedules, expectations and goals from my kids’ teachers. It’s an energetic time and reminds me of the excitement, fear and opportunity that came with building an internal agency within Univar Solutions.
When my boss hired me in January 2021, he, too shared a calendar of events, financial expectations and growth...more
Five things you must do when you visit Greenville, South Carolina
You’ve signed up for the 2022 IABC Southern Region Conference, but now you’re wondering, “What the heck is there to do in Greenville, SC?”
If you’ve never been to Greenville – or if has been a while since you have – you are in for a real treat.
First, a disclosure
As a long-time Greenville resident, I will tell you that Greenville is special. But don’t just take my word for it; many travel industry...more
Why sink or swim when you can play?
Sharon Hunter, SCMP
Game-based, business simulation training is a great way to practice your strategic skills
It seems a never-ending story, perhaps part of our ethos as professional communicators…
Why do we struggle to get a seat at the table? How do we prove our worth? What does it take to demonstrate our impact on the business? Why don’t we get the recognition we deserve in our organizations?
Discover the art of connecting
I want you to take a moment and think about someone who's had a big impact on your life.
When and how did you meet them? What did you learn from them? Why is your life different today because of them?
We are all individuals with our own lifetime of experiences; however, I believe that we are also derivatives of everyone we meet along the way. I believe that every human interaction, no matter how brief, has the potential to change...more
The better we get, the better we get
Jordan Nagel, Chair of IABC Southern Region
It’s such an exciting time to be in IABC!
I just came back from World Conference and am convinced that now more than ever, communication plays a truly critical role in our world today. We’ve seen its power to connect people, to drive change and to get results.
Setting a standard of excellence
IABC has set the standard of excellence and provided a vibrant community for professional communicators since 1970. I...more
Why I enter the Silver Quill Awards—every chance I get
Michael Deas, ABC, SCMP – VP of Awards
The Silver Quill Award is the Goldilocks Zone of professional communication awards programs.
You know the story: Goldilocks is caught breaking and entering into a very nice middle-class bear family household, eats their food, sits on their furniture, and sleeps in their beds. It’s a reprehensible act, unconscionable by any societal standard, no matter how cute the perp’s blonde curls may be. But I...more
Certification stories: my journey to becoming Jamaica’s first SCMP
Lavern J. Reid, ABC, SCMP™
When I returned to the workforce in 2014 after an eight-year hiatus to look after my two young boys, I realized that in the years in between, developments in technology had swept my profession into uncharted waters (at least for me).
Social media platforms, which had previously been a space for cute family pictures and informal news commentary, had blossomed into the go-to spot for many interactions. There was a wide gamut of...more
Top five reasons to earn a Silver Quill Award
A silver whaaaat?
A quill is an old-fashioned pen made from a bird's feather which is used by dipping the tip in ink and writing on paper. Significant documents including parts of the Dead Sea Scrolls as well as the Magna Carta and the American Declaration of Independence were written and signed with quills.*
Now, it’s your turn.
You've already delivered communications that moved mountains....more
Jordan Nagel, Chair of IABC Southern Region
Please join me in congratulating our Southern Region award recipients at World Conference Leadership Reception.
John Harris, of IABC Austin and then Chair of IABC Southern Region who earned Region Leader of the Year,
Rebecca Witte of IABC Topeka who received the Rising Star of IABC Award accepting it over the phone and
Robin McCasland, SCMP of IABC Dallas...more
From the Southern Region of IABC
As parades, fireworks and barbeques take center stage this Fourth of July, we celebrate you.
Your commitment to integrity, honesty and accuracy in communications preserves the ideals of free speech here in America and around the world. Your high standards are the spirit behind the IABC Code of Ethics. For that, we salute you....more
A grateful message for a terrific year
John Harris, Chair of IABC Southern Region
This year’s Southern Region annual general meeting was somewhat of an eye-opener.
We finished the routine end-of-year talk in about 25 minutes. Then we opened up the session for discussion about most anything. That’s when it got real.
Chapter leaders across the region asked questions and shared ideas – about ways to engage volunteers, program topics and you name it. Everyone got into it.
To me, it hit home how IABC people...more
The value of volunteering with IABC
Joe Bobbey, featuring Michael Blackburn and Sebastian Warren
Here we share the experiences of two members who have taken advantage of the volunteer opportunities IABC offers to enhance professional and personal lives. Catalyst Subcommittee member Joe Bobbey interviewed Michael Blackburn and Sebastian Warren to learn more about the value of their IABC volunteer positions.
Michael Blackburn (He/Him) is the manager of election communications and community engagement for...more
Why should communicators care about new technology?
Tech is tech right? Well, sort of. It can allow us as communicators to be more efficient, effective and engaging in our digital and physical worlds.
For the IABC World Conference 2022 Listening Lounge, I spoke with Steffen Henke, global head of internal communication at Deutsche Post DHL, and Andreas Ringsted, chief solutions officer at Open Communication Group. We discussed the dance between internal communication and technology, which...more
Focus on alignment before implementing change
When it comes to organizational transformation, it’s easy to dive in and tackle the changes that need to be made.
It’s true that 70% of change programs fail to achieve their goals. This is often linked to employee resistance, poor management and ineffective communication. When it comes to understanding change and how to really...more
IABC's impact: anecdotes from members' career journeys
For 50 years, communication professionals have turned to IABC to make connections and drive business results. In recent IABC Bulletin newsletters, the Catalyst editors sent out a call to members to share an example of a time IABC helped advance their career. What follows are not just testimonials, but snapshots of unique professional journeys — moments of success, do-overs, connections forged and challenges overcome — that,...more