Communications

About the Communications Portfolio

Communications Vice President

From the IABC Southern Region Bylaws
Article 7, Section 2:
The Region Board shall consist of the Chief Officers, plus a Vice President for each of the following positions … Communications …. Vice Presidents are expected to share updates with the Board on portfolio responsibilities; collaborate with other Board members as necessary; and attend all Region Board Meetings and Regional Leaders Meetings unless other arrangements are made with the Chair, and fulfill any other duties as assigned by the Chair.
(2) Communications Vice President (VP, Communications). The Communications Vice President shall oversee all Region communications and related activities for the Region’s website and other communication channels; communicate and liaise with Region and Chapter leaders and external individuals/entities as necessary; as it becomes necessary and as identified within the Region’s strategic objectives, oversee communication committees and channels, workgroups, and task-forces that focus on soliciting leader/member input to provide direction for the Region and the IEB; and provide counsel and support to Chapter leaders. The Communications Vice President shall serve a one-year term and may be elected for a second consecutive term.

From the IABC Southern Region Bylaws
Article 8, Section 2:
The Executive Committee shall consist of the Chair; Vice Chair; Past Chair; Secretary; Treasurer (VP, Finance); Chapter Services Vice President (VP, Chapter Services); and Communications Vice President (VP, Communications). The Chair of the Region Board shall chair Executive Committee meetings.

Communications Committee

From the IABC Southern Region Bylaws
Article 9, Section 5:
If deemed necessary, a Communications Committee consisting of three or more members shall be appointed by the Chair in consultation with the Region Board. The Communications Vice President (VP, Communications) shall chair the Communications Committee. Committee members shall serve one-year terms and may be reappointed for a second consecutive term.

(1) Website Director. The Southern Region Board oversees three secure websites to promote its purpose and programs as follows: iabcsouthern.com (main site), connect.iabcsouthern.com (Southern Region annual conference), and sq.iabcsouthern.com (Silver Quill Awards annual program). The Website Director is responsible for maintaining content on these sites, using WordPress, as well as serving as the site administrator and ensuring that the platform software, themes, and related plugins are kept current. The incumbent should have a strong working knowledge of writing for the web, basic HTML5 coding, SEO (managed through the Yoast plugin), Google Analytics, and Adobe suite graphics programs. The peak season for web work is April–October but posting occurs regularly, based on the needs of various board Vice Presidents. The Website Director reports to the Communications Vice President (VP, Communications), keeping them updated on relevant metrics and other issues.

(2) Email Director. The Southern Region Board serves a member base of approximately 1,200 and regularly communicates with this group as well as sub-groups through mass email marketing campaigns using MailChimp. The Email Director is responsible for working with the Communications Vice President (VP, Communications) and other board members to develop messages, maintain the membership list through regular imports from the list maintained by IABC Headquarters, and monitor the process as messages are sent to ensure they go through as planned. The Email Director reports to the Communications Vice President (VP, Communications), keeping them updated on relevant metrics and other issues.

(3) Social Media Director. The Southern Region Board is active on four primary social media platforms: Facebook, Twitter, LinkedIn, and YouTube (URL to be added). The Social Media Director acts as the primary administrator for each of these social media platforms, generating written and graphic content, and tagging relevant Chapters and IABC. Posting typically focuses on promoting regional programs, initiatives, and the Southern Region annual conference. Looking for opportunities to follow, retweet, etc. other IABC-related social media properties is also a priority. The Social Media Director reports to the Communications Vice President (VP, Communications), keeping them updated on relevant metrics and other issues.


For more information about the Communications portfolio area, please email communications@iabcsouthern.com.