Bailey Crafton (IABC South Carolina) is the Branding and Creative Supervisor for Nelson Mullins Riley & Scarborough LLP in Columbia, South Carolina. Her current role at Nelson Mullins includes managing the creative and branding team, strategizing, and creative development for the 930+ attorney law firm headquartered in Columbia, with over 30 locations across the nation. Bailey is an active member of IABC/SC and joined the board in 2017 as secretary. She served as president in 2020 and currently serves as the VP of Membership. She was awarded the IABC Southern Region Rising Star award in 2021. She earned her bachelor’s degree from the University of South Carolina in journalism and mass communications, majoring in visual communications and minoring in photography. Bailey’s experience includes work with design, illustration, professional photography, videography, and specialized branding design. She enjoys spending time freelance designing with local South Carolina businesses and individuals. When she isn’t working, she is painting, sewing, gardening or outside on the water with her son, dog, husband and family, enjoying all that the beautiful things the Palmetto state has to offer.