Shelley Nelson, MBA, (IABC Phoenix) brings more than 15 years of professional experience in strategic marketing planning, community involvement, and marketing communications for nonprofits, small businesses, and Fortune 500 companies. Her passion lies in Nonprofit Marketing, Philanthropy and Corporate Social Responsibility—seeing people experience a brighter future than they may have imagined and corporations embrace their role as good corporate citizens. Shelley loves creating marketing and communications plans that bring new and established audiences closer to the organization’s mission. She uses the power of storytelling to drive awareness and response as well as boost donations, move products, and sell-out events. In her free time, Shelley enjoys gardening, decorating, and swimming. She has previously held an Adjunct Faculty role at Arizona Christian University. She serves as the VP of Finance for the IABC Phoenix Chapter and previously served as the IABC Southern Region Secretary/VP, Administration.