So Reg Communicator of the Year Award

The IABC Southern Region Communicator of the Year (COTY) Award will annually recognize an IABC member from the Southern Region who demonstrates excellence in professional communication practice and IABC leadership.

If someone you know demonstrates excellence in professional communication and has made an impact through their IABC leadership, nominate them!

Call for Nominations – Jul. 15, 2021

Nomination Deadline – Aug. 16, 2021, at 5:00 p.m. EST

Notification of Finalists – Sept. 1, 2021

Awarded at IABC Southern Region Conference Award Ceremony

Selection Committee will be the Southern Region Board

Communicator of the Year Icon

So Reg Communicator of the year Recipients

Robin McCasland, SCMP | 2020

Robin McCaslandA conduit for change, Robin McCasland, helped her employees align to the shifting environment, structures, and strategies as a change leader for her organization. She did this by embracing the IABC Global Standard and executing around data and management to bring value to the organization that moved the bottom line. McCasland is one to offer value and make an influence no matter what role she is filling.

In her new role, McCasland was charged with making employee communication channels more effective, responsive, and strategic. She set very challenging goals and her team trusted McCasland, which made them very successful. McCasland’s team can now show how they add value to the business and how they engage employees. Strategic communication professionals, like McCasland, can not only change the corners of their world but can change the entire world.

McCasland has served numerous roles within IABC including past chairman of the International Executive Board, past chairman of the Research Foundation, chapter services director and treasurer of the Southern Region Board of Directors, and president of the Dallas and Fort Worth chapters. She recently launched a new podcast, Face It: You’re Afraid!, where she shares stories and personal methods for overcoming fears, leading to greater career satisfaction and quality of life. She is a graduate of The University of Texas.

Robin is a member of IABC Dallas. Connect with Robin on LinkedIn.


Jennie L. LambJennie L. Lamb is Creative Manager at the Texas A&M College of Veterinary Medicine & Biomedical Sciences (CVM), where she’s worked since 2007. She develops and provides strategic design, communication, and marketing advice, content and project management for superiors, fellow communicators and clients. She is responsible for the CVM Website, assists with email marketing efforts and social media administration and provides art direction, design and production coordination for a variety of print and digital media.

Most of her 20+ years as a professional communicator have been in support of science in higher education. She regularly guest lectures about her career and visual communications in Journalism classes at Texas A&M University, speaks about graphic design at professional communication conferences and enjoys supporting non-profits with freelance and pro bono graphic design and communications consulting work.

An active IABC member and volunteer leader since 2010, Jennie has served as President, President-Elect, VP Finance, and Awards Chair for Brazos Valley IABC. She was the 2013 and 2016–2019 Southern Region Silver Quill Awards Director and her work was the catalyst for the role to become a VP position on the Board in 2019–2020, when she moved into the VP for Communications role. She has also served IABC International as a member of the World Conference Program Advisory Committee (2016–2017), the Credentials Committee (2016–2018), and the Ethics Committee (2017–2019).

Jennie holds a Bachelor of Journalism in Media Studies degree from The University of Texas at Austin. Her work has been recognized with multiple IABC Bronze and Silver Quill Awards and by the Houston Society for Technical Communication. In 2016, IABC Southern Region named her Communicator of the Year. In 2018, Sharon Hunter, SCMP, honored Jennie with the IABC International Chair’s Award.

When Jennie isn’t working or volunteering, she enjoys collecting Monopoly games, scrapbooking, cooking and fishing with her husband, Martin, and spending quality family time with their dogs, Logan and Bruno.

Jennie is a member of Brazos Valley IABC. Connect with Jennie on LinkedIn.


John Deveney is not only DEVENEY’s president and founder; he’s a national leader in travel and tourism, known for some of the industry’s best campaigns, results and counsel in strategic marketing and communication. A New Orleans native, John attended Loyola University New Orleans, first graduating in 1988 (later returning for a master’s degree in mass communication).

In November 1996, John left his position at a growing public relations agency to forge a new path. His own. In opening DEVENEY, John created a new approach to professional communication, specializing in the areas of crisis, healthcare, tourism and hospitality. In his time here, John has led on-site communications during the aftermath of hurricanes Katrina and Rita, managing more than $400 million in media scrutiny in war-like conditions. For his efforts, John received his twelfth IABC Gold Quill and was named PR News’ “Agency Executive of the Year” in 2006. He also led Louisiana’s Department of Culture, Recreation and Tourism through the BP oil spill nightmare, reshaping public perception and preserving the state’s $9.4 billion tourism industry.

When he’s not winning industry awards or speaking internationally, John enjoys working out hard at the gym and the dinner table and has trouble deciding between shrimp, oyster or soft shell when it comes to po’boys.

John is a Southern Region member-at-large. Connect with John on LinkedIn.